Describe the different roles in a business buying center....

A.Describe the different roles in a business buying center. Then outline which individuals might play those roles in the process of buying food for a school cafeteria. Buying centers have numerous of roles of participation in the purchasing decision process. There are users who are the people who actually use the goods and services. Their role in the consumer decision making are very important. The user may help to facilitate the purchase actions by requesting specific products and they made aid in the development of a specific products specifications. A prime example of this is Office Depot whose customers have influence the purchase of office equipment. A user has the buying power to change the market direction of a business. Because†¦show more content†¦There would be no export expense of coffee beans and the general office of Starbucks in Mexico could purchase direct from the growers in Mexico to cut cost. The presence of Starbucks would promote domestic business and will also provide more jobs within that country. Because Starbucks have most of its coffee beans exported from Latin American as a marketer I would look into building a gr ow and processing plant for the production of coffee beans within the country of Mexico. It would be great for Starbucks to expand more into the coffee market and promote as well as produce a better product for the worlds consumption. Market growth is important for an expanding company like Starbucks. Farm land and a processing plant with provide a great deal of economic stability for the country of Mexico and its people. New jobs would be available and training of different jobs position would now be required. An expansion of Starbucks would also develop a social-cultural relationship with Starbucks and the newly employed Mexican Starbucks employees. Not only would Starbucks improve the economic status of the people who would be employed by the company. 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