Marketing communication (REPORT) Essay Example | Topics and Well Written Essays - 750 words

Marketing communication (REPORT) - Essay Example With the Nike + TV ad already running, the social media campaign should be more detailed with the content of the ad. The advertisement should be able to serve its purpose in the market by segmenting its territory and attracting new subscribers or clients. According to Funk (2013) the campaign should choose wisely the social media platforms that it will be run on. The consideration is also strategic since the aim of the campaign is to re energise the loyalty of the brand and also attract new clients. Capturing the attention of the readers and viewers dos not only include the perfect use of color, but it also has so much to deal with the choice of words used. Words that are captivating to the ear and capturing to the eye are almost always the simplest words that we use on our day to day conversations. More often than not, the target audience is normally the driving force towards determining an ad. In our case, Nike+ is a sports line that deals with all types of sporting equipment, balls and apparels. The target market here is definitely inclined towards sportsmen and sports enthusiasts. This however is still a very wide market that will also need to be segmented according to the content of the available product. The only way to attract interest is by association. Let the audience of the campaign feel associated with the campaign. With the term possibilities, let the campaign be designed such that it shows ability, determination, chance and finally possibility. After getting the attention of the viewer, the advertisement or campaign should be able to attract the viewer. This is only achievable by creating a level of interest up to the point where the viewer would like to know how he/she will benefit or gain from the item in front of them. Just do it-possibility is creating a new feeling, a feeling of much more in the field where someone has already accomplished. The campaign should therefore strategically place itself on a

Christianity Research Paper Example | Topics and Well Written Essays - 4750 words

Christianity - Research Paper Example Irenaeus had stated that there was only one God. But the question that how can Christ be worshiped as God, his relation with Father, difference between Christianity and Judaism etc started coming up. The Asian Christians of Rome believed that â€Å"Christ was the Father himself and the Father himself was born, suffered and died.† Roman Christians were not in favour of this view. North Africans did not believe in the Universalist ideas regarding the church in Rome, but were followers of absolute purity of church as well as integrity of membership. They considered baptism by water to be a mere prelude to the real baptism of blood. They thought these members to be Spirits who were impatiently awaiting the end of their physical life. Agape meal was described as a simple meal which benefited the less fortunate and was coupled with hymn, reading of the Holy Scripture and prayers. It was beneficial because it implanted love among Christians and made them morally stronger. The special practices during baptism (renouncing the devil, a threefold immersion, having milk and honey afterwards and not taking a bath for a week to follow), thanksgiving (accepted prior to daybreak) and worship (using cross sign and not kneeling on Sundays). From the 38 surviving pieces of Tertullian’s work, little has been learnt regarding his life. But going by Jerome’s evidence, he was â€Å"the son of a centurion in the proconsul’s guard† and had a very â€Å"sharp and violent talent†.... But going by Jerome’s evidence, he was â€Å"the son of a centurion in the proconsul’s guard† and had a very â€Å"sharp and violent talent†. (Frend, 348) Tertullian had drifted towards Montanism because of the ill treatment that was extended to the clergy in the Roman churches. He had died in an old age. Owing to his deep knowledge of the pagan literature and Stoicism, he did not act as a bridge between Athens and Jerusalem. In fact, he tried to establish a clearer difference between the two. (Frend, 348-350) 7) Cyprian in order to deal with the problem of â€Å"the lapsed† announced that a person who had once become an apostate was religiously impure and company of such people was dangerous and evil. A person who had left the canopy of the church and had gone to other party was to be removed from the church and the rewards related to it. Only if the person goes through penance for a considerable period of time can he be admitted back to the church . It was further said that a person baptized by someone who is no longer the part of the church will gain need to baptize himself. These views were widely accepted and applied by the council. (Frend, 353-355) 8) Seneca had given common insight on how Lord needs to be worshipped. For instance he had forbidden lighting of lamps on Sabbath as the Lord does not require light. He had further said that by offering morning prayers and visiting temples every day, God’s prayer are not successful as Lord can be offered prayers by only those who really know him. God does not need servants or offerings as He is the one who does service to the whole mankind and possesses everything. Lord is kind by nature and he will not let someone harm if the person did

Principles of Archaeology - journal article review

Principles of Archaeology - journal review - Article Example The findings are suggested to have reduced the likelihood of social variance. However, perhaps more importantly, the evidence suggests that both animals and grain were important to the residents as a production of surplus. Hubbard (2010) suggests that the animals were likely used to provide fuel (from dung) and to provide milk for nutrition, with the animals having a similar role to the grain silos in this scenario. Additionally, the Chacolithic period to which the Tel Tsaf site dates was a transition point from ‘egalitarian villages’ (p1131) to the more stratified world of towns and cities, with mixed architecture such as that at Tel Tsaf representing that change. Hubbard (2010) suggests that further excavations are needed, but Tel Tsaf could be seen as a snapshot from the era and may provide clues as to the evolution of this changing economy. Additionally, the use of two distinct building styles for two distinct purposes challenges the archaeological assumption that th is represents social inequality. In this case, micromorphology suggests that architecture represents function and speciality rather than any differences between social groups in the community. Hubbard (2010) also draws special attention to the fact that micromorphology (a relatively new discipline) has been used to draw conclusions about the site, representing the use of such investigatory techniques in world archaeology. Methods & Data This paper is essentially descriptive, taking data from the Tel Tsaf site in Israel and putting them into an archaeological context. To do this, a lot of data was gleaned from the excavation. Data from excavations at the site from between 2004 and 2007 was used, both large-scale and micromorphological. The large-scale results were used to indicate the underlying architecture of the village, as well as the architecture of the individual structures and their layout. Excavation also found paved grain silos from the village. Micromorphology samples were taken from the buildings identified from the excavation. These samples were analysed using polarising petrographic microscopes at both the University of Reading, UK and the University of Toronto, Canada. Arguments & Conclusions The main argument of the paper is that the micromorphology of the site accounts for the differences in architecture found between the buildings. Instead of assuming that these differences provide evidence of different living styles (for example, between socio-economic classes) the micromorphology provides evidence of ‘dung spherulites and some scattered reed phytoliths’ (p1128), commonly associated with animal usage of an area. Furthermore, the evidence suggests that the differences in size and shape between the major courtyards appears to be linked to differences in function of the rooms, although there is less data given to suggest this difference amongst the human accommodation buildings. The paper also draws upon other findings to hypothesize that the animals kept in these round structures may have been kept for milk and cheese. To gain milk and cheese from the animals, it is necessary to limit the suckling, so the presence of multiple structures may indicate that this indeed was the case. Additionally, the presence of a separate enclosed area may represent a milking facility through which to provide these substances to the community. Micromorphology also identified that the majority of animals kept on the site

Foundationalism Essay Example | Topics and Well Written Essays - 1500 words

Foundationalism - Essay Example This essay shall briefly state the concept of 'foundationalism' with an example, and analyze some criticisms against foundationalism. The essay shall argue that foundationalism presents itself as a very weak and debate-able theory of epistemic justification for it to be accepted as plausible. The essay shall cite appropriately from researchers and other works, to support its argument. As can be deduced form its very name, 'foundationalism,' is a view that as states that, some beliefs become the foundation for others. It is worthwhile to enter into a discussion of the theory of foundationalism, because, only if one understands clearly what foundationalism is, can one understand why it presents a weak and debate-able theory for plausible epistemic justification. As stated earlier, is rooted in the idea that knowledge is 'justified true belief' (JTB). This means that all our knowledge has to be based on some sort of justified belief that is true. This concept of a chain of justified beliefs, one based on another and that based on another, leading to innumerable regress of justified beliefs, appeared unconvincing to some thinkers, and the foundationalists sought to solve this problem by introduction of basic beliefs and non-basic beliefs or 'inferentially justified beliefs'. For example, one knows that 1) plants are living things and 2) all living things need oxygen, then one can deduce from this, that 3) plants need oxygen. Statement three (plants need oxygen) then becomes the new, justified belief, which is inferred from the justified beliefs of the statements 1) and 2). This is called 'inferentially justified belief' while the first two are 'non-inferentially justified beliefs' and foundationalists hold "that there must be a kind of justification that does not depend on the having of other justified beliefs" which then becomes the foundation of all our beliefs and knowledge (Fumerton, 1). In other words, "if one has a non-basic belief, then-at rock bottom-it owes its justification to at least one basic belief" (Howard-Snyder, 1). Interestingly, foundationalists state that some beliefs need no further explanation; for example, when one is in pain, or feels a sense of pleasure - this needs no further justification because one knows that it is true. It is based on personal knowledge or empiricism. Similarly, there may be another belief that one cannot sleep because of the pain. This is derived form the belief that one is in pain, or derived belief. Relationships like the one mentioned, between basic and derived beliefs, in terms of justification, are more basic than others, since in "they cannot be justified by reference to other beliefs (call them the 'Derived Beliefs') whereas derived beliefs can be justified by reference to basic beliefs" (Fumerton, 1). Types of Foundationalism and Their Criticisms Descartes may be cited as "the paradigm of a classical foundationalist" (Fumerton, 1). Classical foundationalism holds that the basics or the 'foundations of knowledge' must be absolutely protected, and that they must be invulnerable to skepticism (University of Reading, Foundationalism

There have been many barriers in the success of theMNC but they have Essay

There have been many barriers in the success of theMNC but they have managed to set back - Essay Example Changes in the policies and economic system in the developing countries have lead to a shift the way governments had perceived their interest. Hence there has been a wide range of attitudes of government towards the multinationals. Economic globalization has lead to the widening and extent of international transactions. One of the consequences of globalization is the growing convergence of the level of income, consumption pattern and also institutional structure among the industrialized countries and developing countries. To most important determinants of globalization includes fast and extensive implementation of new technologies mainly computer technologies and information, organizational cost and also cross border communications and secondly, liberalization of domestic and also of international markets. But it can also be said that globalization has not affected all the countries and also regions in some way or the other. It has resulted in widening the assets and also income gaps between the developing countries and industrialized countries (Dunning & Narula, 2004, p.39). The globalization has emerged as one of the going concern and has forced the multinationals to excel in its respective industry by way of expansion and creating a brand name all over the globe. Body Growth of Multinationals Post war period has witnessed the unprecedented and sustained growth in the multinational corporations. There has been a growth of international business which has been financed by the foreign direct investment (FDI) which further has been accompanied by variety in its source of geographical distribution (Tolentino & Tolentino, 2004, p.1). The subject that has raised maximum interest in relation to the promising economies is the rise of multinationals. The framework which is designed to explain the growth of multinationals are hence not adequate enough to understand the growth of emerging multinationals as in today’s date (Dolfsma, et.al, 2009, p.146). With the e xpansion of world economy it promoted a recovery in the rate of FDI in the global scenario. By the year 1960, the global stock of FDI has reached about $60 billion and by 1980 it stood at about $500billion. It was during these decades that the term multinational were invented and the economic theorist has turned their attention in explaining the existence of international firms. During 1960’s US have accounted nearly 85% of all new FDIs flows. By 1980 it held about 40% of the stock in total. Today the German have managed to surpass Netherland. In 1980 there was no multinational investment made in neither China nor India and Japan accounted for only 1% of the FDI stock. 1980 was the phase when globalization got intensified. Japan share of manufacturing increased from merely 55 to about 20% thirty years later the inception of globalization. The most striking changes took place with the emerging countries. Multinationals were seen as a means to develop new products, technologies and also skills. Chain adopted the market oriented policy is an example of starting point of new global economy. Deregulation and also privatization has further opened up new opportunities with respect to globalization and includes services such as tourism, transport, telecommunications and other services. Multinational faces risk of expropriation but the rules of international property

European History Essay Example | Topics and Well Written Essays - 2000 words

European History - Essay Example In the making of the Treaty of Versailles that effectively ended World War I, France chaired the peace conference and saw fit to have Germany, the one who started the war be properly punished and the lands it confiscated returned. Germany signed the treaty but proposed some amendments. Still, the treaty was to the consciousness of Germans a reason to have a score settled and that came in World War II. In the opinions of many, the treaty was too harsh on Germany and France is now being seen in bad light World War II. In 1939, World War II came, and this lasted until 1945.1 The war spread out to Europe, Asia, Mediterranean and Middle East, Africa resulting in Allied victory where casualties were 62 million, and 37 million of these were civilians and 25 million were military. The two groups that were fighting were the Allies composed of Soviet Union, UK and Commonwealth, USA, France/Free France, China, Poland, and Australia; and the Axis composed of Germany, Japan, Italy, Romania, Hungary, Bulgaria, and Vichy France. 2 World War II was a truly global conflict with untold human misery that began on September 1, 1939 when German invaded Poland. Countries that participated in World War I were the same countries involved in World War II. On September 3, 1939 Britain, France, Australia and New Zealand declared war on Germany and Canada followed a week later. Meanwhile, the United States joined the conflict in December 1941 after Japan attacked Pearl Harbour.3 Treaties. After World War II, delegates from 21 member countries of the United Nations met in Paris on July 29, 1946, to draft treaties with Italy, Hungary, Bulgaria, Romania, and Finland.4 Representatives of the United States, Britain, the Soviet Union, and France signed the treaties in Paris on Feb. 10, 1947. Border fortifications as provided in the treaties were to be limited only to keeping internal security. Also, guarantees against racial discrimination and the rebirth of fascist governments were provided for.5 Because of the devastating experiences of war that the nations went through especially in World War II, these two guarantees are understandable. Also, the Balkan treaties provided for free navigation of the Danube. Demands. At the end of the war, millions were rendered homeless, the European economy had collapsed, and 70% of the European industrial infrastructure was destroyed.6 The Eastern victors exacted payment of war reparations from the defeated nations, and in the Paris Peace Treaty, the enemies of Soviet Union which were Hungary, Finland and Romania, were required to pay $300,000,000 each to the Soviet Union. Italy was required to pay $360,000,000, shared chiefly between Greece, Yugoslavia and the Soviet Union.7 Meanwhile, the Western victors in World War II did not demand compensation from the defeated nations. Instead, a plan established by U.S. Secretary of State George Marshall, the "European Recovery Program", better known as the Marshall Plan, called for the U.S. Congress to allocate billions of dollars for the reconstruction of Europe.8 As reflected in Table 1, the breakdown was as follows - compensation to the wWII victors at 1938 prices (Tabled by writer

Conflict Resolution Essay Example | Topics and Well Written Essays - 1250 words

Conflict Resolution - Essay Example blems faced by its employees with regard to dissatisfaction at work, conflicts among employees or between employees and managers; etc., which may have a strong impact on their morale. According to research, there is a strong and direct relationship between leadership and communication whereby effective leadership is known to result in better communication among the staff members and hence result in effective conflict resolution at work, thus ultimately influencing employees trust in the leader (Kasper-Feuhrer & Ashkanasy, 2001). Increased trust in the management is further associated with improved employee morale and performance, higher job satisfaction, and greater commitment to work (Costa 2003; Dirks and Ferrin, 2002; Cornell et al., 2003; Corbitt and Martz, 2003). This paper on Conflict resolution in workplace focuses on various issues such as policies and strategies implemented by management in order to improve employee / staff morale; address concerns with regard to internal conflict resolution; and resolve issues related to management of cultural diversity, and various forms of discrimination experienced by staff members. The Toyota Motor Sales Inc., has successfully implemented a unique dispute resolution policy whereby the grievances faced by the employees are resolved to the best of their abilities by the management. The company has developed a special forum which serves as a common platform for its employees to share their problems and issues faced by them with regard to disputes at workplace; in a bid to ensure that the same does not negatively affect their overall productivity. The company believes in quickly resolving conflicts at workplace through effective and prompt communication strategies and providing a healthy working environment whereby the employees are free to share and speak up regarding issues and matters most important for them. This is done through a unique communication policy developed and put into practice by the company, referred